Identity

Monkey Mind

Monchhichi 1984 versus 2025

Monchhichi is a line of Japanese stuffed monkey toys first released in 1974 (when Arda was born). They were licensed by Mattel in the US until 1985. These adorable monkeys were created in order to inspire respect and love in young children. There name is derived from the words ‘Mon’ (which translates to ‘Mine’) and ‘Chichi’ (which closely resembles the sound of baby sucking on a pacifier [Dutch: zuigspeen]). This is a special edition to celebrate the brand's 50 years. Straight from Japan! Wearing a T-shirt with the famous Hokusai [Grote Golf] wave. For Arda, for Valentine’s Day. I have added her little monkey from 1984(!) to this short stop-motion movie.

“Moksi baby!“

Barong Family

The lion-dragon Barong is the king of the spirits and leader of good forces in Indonesian mythology. Very cool—and rare!—T-shirt for my son Niels (a.k.a. ‘Buffeltje’).

Red Lights

Grave Digger

Monster Truck Fun Facts: Since 1999 there have been a total of 41(!) Grave Digger monster trucks built. Perhaps the most visible trademark is the red headlights which glow whenever the truck is in competition. The lights were first used when Dennis Anderson (the original driver) was building a transporter out of a school bus and removed the characteristic red stop lights.

Curiosity is the life force in all of us

Over the moon, by Pharrell Williams - LEGO®

When imagination, creativity and play are your fuel, your limitless potential can take you anywhere you imagine. This remarkable LEGO® set—created in collaboration with visionary designer Pharrell Williams—reflects his unbridled creative optimism + undeniable creative influence.

This exclusive set [a pre-order] is a special gift for my boys Niels and Sjoerd, as a sort of ‘old-age reserve’. ;)

Evolution of a logo

DESIGN = FIJN animated

Design is an iterative process: explore, try, share, test, reject … and start over again. This cycle approach stimulates progressive insight.

The concept ‘design = fijn’ [Dutch for ‘fine’] has become an integral part of the philosophy underlying all my work: for people who appreciate fine design. My fascination for mechanical typewriters, monospaced fonts, ASCII art and emoji, led to the logo design.

Evolution of Design = fijn

An early version from 2015 to 2018 and now (early) in 2024.
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