Design is an iterative process: explore, try, share, test, reject … and start over again. This cycle approach stimulates progressive insight.

The concept ‘design = fijn’ [Dutch for ‘fine’] has become an integral part of the philosophy underlying all my work: for people who appreciate fine design. My fascination for mechanical typewriters, monospaced fonts, ASCII art and emoji, led to the logo design.



An early version from 2015 to 2018 and now (early) in 2024.

Popular Tags: Branding / Identity / Logo / Poster / Typography

Doctors say we should consume no more than 300 mg of caffeine per day and between 90 and 120 grams of sugar per day. What about our drinks?

Popular Tags: Typography / Infographic

1974: Ernö Rubik—a professor from Budapest in Hungary—wanted to help his students understand 3D problems. His solution? The Rubik’s Cube! Ernö created the first working prototype in 1974. With 8 corner blocks and 12 edge blocks, 8!×12!×38×212 different positions are possible. However, it is not possible to achieve every situation by twists:

• Turns of corner blocks can only be done with at least two blocks at the same time
• Side blocks can only be rotated with at least two blocks at the same time
• Movements can only be made with three blocks at a time

Due to these limitations, the above value must still be divided by 2×2×3=12. Result: 43 252 003 274 489 856 000 (more than 43 trillion) in different positions. Only one of them is the right solution!

1982: The Museum of Modern Art in NYC selects Rubik’s Cube for its permanent collection.

2017: Rubik’s Brand enjoys a record year with retail sales reaching $250 million.

2021: For the trainspotters: as a big fan of this legendary puzzle (I solved it!) with its iconic design I have added a favicon of it to this site.

2024: Happy Birthday: Rubik’s Cube 50 years!