Evolution of a logo

DESIGN = FIJN logo animated

Design is an iterative process: explore, try, share, test, reject … and start over again. This cycle approach stimulates progressive insight.

The concept ‘design = fijn’ [Dutch for ‘fine’] has become an integral part of the philosophy underlying all my work: for people who appreciate fine design. My fascination for mechanical typewriters, monospaced fonts, ASCII art and emoji, led to the logo design.

Evolution of a logo

An early version from 2015 to 2018 and now (early) in 2024.

Caffeine & Sugar

Infographic caffeine and suger consumption

Doctors say we should consume no more than 300 mg of caffeine per day and between 90 and 120 grams of sugar per day. What about our drinks?

Cute!

Pikachu

Pikachu
is a fictional species of Pokémon in the Pokémon media franchise. First appeared in the 1996 Japanese video games Pokémon Red and Pokémon Green created by Nintendo. Pikachu is a yellow, mouse-like creature with electrical abilities. It is a major character in the Pokémon franchise, serving as its mascot and as a major mascot for Nintendo.